SkyFi plans and runs above-the-line and below-the-line campaigns in Egypt: TV, radio and outdoor for reach, and activations, sampling, roadshows and events for proof. One team owns concept, permits, production, staffing and reporting, and pricing is quoted per brief.
ATL and BTL work is priced per brief, because media rates, locations, permits and staffing dominate the budget and none of them are fixed. You get an itemised quote: media, production, staffing, permits and agency fee shown separately.
Outdoor and TV build recognition; activations create the moment where someone tries the product and tells someone else. Running them from one team means the on-ground creative matches the billboard, and the footage from the activation feeds the digital campaign the same week instead of six weeks later.
ATL is mass media bought for reach: TV, radio, outdoor, cinema. BTL is targeted and physical: activations, sampling, roadshows, events, POS. ATL makes people recognise the brand; BTL makes them try it. Most Egyptian launches need both, weighted by budget and category.
It is quoted per brief. The drivers are number of locations, number of days, staffing, permits and production of the booth and materials. We itemise all five so you can see what to cut if the budget moves.
Yes. Permits, mall and venue approvals, staffing and on-site supervision are part of the scope.
Footfall, samples distributed, data captured, redemption of any promo code, and the content produced on the day. All of it is in the post-campaign report.
