The "One-Man Show" Dilemma The clinic previously operated under the name "Dr. George Eldeeb Clinic." While this name carried a reputation for quality, it presented several limitations:
Scalability:
It was tied strictly to the founder, limiting future expansion or the inclusion of other partners.
Perception:
The brand felt like a standard medical office rather than a transformative cosmetic destination.
Visual Noise:
The old identity was traditional, static, and lacked the versatility required for modern digital platforms (social media, mobile apps, web).
THE GOAL
To transition from a personal name to a corporate brand that feels high-end, modern, and technically advanced, while retaining the "magic" of the doctor’s touch.
